There’s a lot of technology out there. But what separates the fluff and gimmick from the stuff that’s actually useful? Well, we’re here to help you figure that out. Today we’re looking at Beacon technology, and how it can be applied to your exhibit space to gather incredible insights about your customers.
So you’ve crafted messages that are authentic, compelling, and relevant. Now what? It’s tempting to take the Field of Dreams approach (if you build it, they will come), but now is no time for laurel-resting (yanny-resting?). Your work is far from over.
Digital, sales reps, tradeshows, out-of-home… just a few channels through which you could reach your audience. But which to choose? What do you say on each, and how often? These are the questions that will lead you to your multichannel strategy.
Asthma is one of the most widespread diseases on the planet.1 But when it comes to treatment and management, control has been difficult to accomplish for many. The common method for adjusting an asthma control regimen is stepwise—using easily apparent markers like frequency of symptoms, use of rescue medication, and asthma attacks.2,3
In today’s market, it’s no longer enough to be the loudest voice in the room. Nor is it enough to monopolize a medium, a channel, or even the planet. People simply won’t absorb your message if they don’t give a damn. And honestly—should they?