ISUOG NEWSROOM 2020
GE Healthcare, driven by the mission to "create a world where healthcare has no limits," exemplifies a commitment to innovation even in challenging times.
Amid the Covid-19 pandemic, demand arose for a versatile platform capable of delivering information to healthcare professionals (HCPs) who couldn't attend in-person events while seamlessly integrating the VIP services of the VolusonTM Club. Even in the face of unprecedented challenges, we excel at creating cutting-edge digital solutions that redefine healthcare engagement. Tamooz collaborated with the GE Healthcare team to create a dynamic platform for users.
Unveiling the "Newsroom" Experience
The platform was designed to immerse users in the latest GE updates and educational content. Our goal was to establish a meaningful connection with users and keep them engaged throughout their journey on the platform.
Immersive 3D Interactions
The platform offers an intuitive and easy-to-navigate experience, allowing users to interact with 3D product models. By rotating machines and selecting touchpoints, users could explore key features, fostering a deeper understanding of GE's cutting-edge healthcare solutions.
Diverse Activities
for Varied Audiences
The "newsroom" provided engaging activities in addition to information dissemination. Users could design and download posters for their offices, access recorded symposiums, and even explore a kids club with printable colouring
books - catering to a diverse audience.
Integrated lead generation strategy
Providing valuable information and interactive activities, we created opportunities to capture potential customer interest, inviting them to explore machine purchases and VIP club memberships.