Fertility Hub at ESHRE
Paris 2025
A fresh and immersive booth was designed for Gedeon Richter at ESHRE 2025, reflecting their leadership in fertility and commitment to supporting patients throughout their journey.​
The booth concept brought the Fertility Hub to life, with a creative integration of Gedeon Richter’s branding, using 2D elements of the logo reimagined in 4D across the entire booth space.
We created a warm, inviting atmosphere that encourages healthcare professionals to step into Gedeon Richter’s world, where they can discover comprehensive resources to better support their patients. The space is thoughtfully designed to encourage engagement, giving attendees the freedom to explore, learn, and interact.
Tailored Journey
This dynamic technology plays a key role in guiding visitors through the booth, dynamically adjusting the flow based on the attendee’s interests. The interactive touchscreen displays a seamless and intuitive path, ensuring attendees are drawn to the areas of most interest to them.
Flipping Stories
The audience is invited to flip the circles to reveal different facts and reflections about fertility. The mix of visuals and text highlights the complex decisions women face, creating an emotional connection with the visitor while providing insightful context around fertility.
